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Budweiser Budvar

Sponsoring Independent Drinks Retailer of the Year
This is Budvar’s second annual tribute to the independent sector of our business, and it’s a well deserved tribute too. We like to feel that in sponsoring the Independent Retailer of the Year category once again in this year’s Drink Retailing Awards we are showing our appreciation of a special band of professionals whose commercial acumen and creativity bring so much to the rest of the trade.
Of course the very idea of the independent resonates a lot with us at Budvar. We are the last major Czech brewer on the global stage not owned by the internationals and we take great pride in doing it our way and not according to some remote corporate handbook produced by suits who have no knowledge of our great brewing heritage. For that reason alone we can empathise with the independent and it really chuffs us to be in a position to reward excellence in this most difficult and demanding of sectors.
Also it should be remembered that coming out top in anything run by OLN is a real achievement as this publication has built a reputation for running one of the most rigorously judged events in the business, in keeping with its unrivalled editorial excellence.
www.budweiserbudvar.co.uk
Carlsberg

Sponsoring Multiple Beer Retailer of the Year
Carlsberg UK is the best performing of the UK's four largest brewers. Sales in the in the Take Home sector were ahead of the market over the past year, showing value growth of 5.4%, and market-leading volume growth of 2.3%.
Our brewery in Northampton is one of the most modern brewing and packing facilities in the country and we have a network of distribution depots across the country. Carlsberg continues to invest in improving capacity and efficiency to make sure we can continue to provide a dedicated and committed service to our customers.
At Carlsberg UK we pride ourselves on the range and variety of products we offer to our customers, with a combined portfolio of products appealing to every sector of the market
- Carlsberg - A Top 3 standard lager in Total Take Home, and the only one to be growing YoY within Impulse
- Carlsberg Export - A Top 3 premium lager in Total Take Home -
- Carlsberg Special Brew - The number one super strength lager in Total Take Home
- Tetley's Original - the number one standard non draught ale in Total Take Home
- Tetley's Smoothflow - the number 3 standard draught ale in Total Take Home
- Holsten Pils - A Top 10 Premium lager, with strong consumer loyalty
- Holsten Alcohol Free - brewed with the quality of a Holsten Beer, but with all the alcohol removed after the brewing process
- San Miguel - the number one World Beer in Total Take Home
- Mahou - Spain's no. 1 beer brand
- Skol - the number one Commodity Lager in independents
- Skol Super - The number 2 Super Strength lager in Independents
- Tuborg - the number three World Beer in Total Take Home
- Staropramen - The iconic premium Czech lager
Source: AC Nielsen Beer Market to 11th June 2011
www.carlsberg.co.uk
Cavendish Wines

Sponsoring Drinks Wholesaler of the Year
Cavendish Wines was created by Thierry's Wine Services in October 2010 following extensive research into evolving trends in the on-trade and what consumers really want from their restaurant or bar experience.
Cavendish Wines is for regional wholesalers and independent merchants wholesaling into the on-trade. We do not sell directly to on-trade outlets but instead build regional partnerships with wholesalers and merchants.
It seemed fitting therefore for us to sponsor the Drinks Retailing Awards Wholesaler of the Year award.
We believe that a huge opportunity exists to engage the consumer and encourage trial and trade-up in the on-trade environment. Our mission is to help our customers build stronger relationships with their customers and ultimately increase their sales and profitability.
We know that one size doesn't fit all so we have designed Cavendish Wines with flexibility and delivery of customer needs in mind. We are small enough to offer a bespoke service but with the backing and scale of a large business and the benefits that this brings with it.
Key benefits:
- Exclusive wines from France, Italy, Spain, Austria, South Africa - Port, Chile and India coming soon
- Creative, bespoke sales support
- UK stock of all products - speedy deliveries
- Small minimum orders
- Huge sourcing network
- Flexible terms and credit solutions
www.cavendishwines.com
Diageo Reserve

Sponsoring Online / Direct Mail Retailer of the Year
The Reserve Brands Group was created by Diageo Great Britain to help the on and off trade to grow their business by offering premium and luxury spirits to increasingly demanding consumers.
The group is founded on an outstanding portfolio of premium and luxury brands that are rich in heritage, strong in brand equity and consistently deliver incredible quality. It focuses on developing the reputation of these brands and meeting customer needs by working in partnership with the businesses we supply. This is all about delivering exceptional spirits in all categories.
Each brand offers new dimensions in taste and experience, achieved through distinctive and often unique ingredients, incredible craftsmanship and remarkable production methods. They appeal to a sophisticated and knowledgeable global audience: people who demand an exceptional drinks experience, wherever they are in the world.
www.diageo.com
Free Run Wines

Sponsoring Champagne Retailer of the Year
Free Run Wines is a dynamic and innovative wine business focused on serving the needs of the UK drinks trade.
Working as agents and distributors with a network of wine producing partners, Free Run specialise in supplying wine to major supermarkets and wholesalers, as well as high street and specialist retailers. Our aim is to provide excellent quality wines at the best possible price by working flexibly and pro-actively with our customers and suppliers.
Key brands include:
- Champagne Jeeper
- Waipara Hills
- Viña Albali
- Chateau de Jau
- Castillo de Albai
- Le Cellier des Princes
- Les Deux Rhônes
www.freerunwines.com
Glengoyne

Sponsoring Independent Spirits Retailer of the Year
Multi Gold Award-winning Glengoyne is one of the leading premium malt whiskies in the world and has been distilled at Glengoyne distillery since 1833. The Glengoyne portfolio consists of the 10 Years Old, 12 Years Old, 12 Years Old Cask Strength, 17 Years Old , 21 Years Old and Vintage 1972 as well as other limited edition special bottlings.
Glengoyne Distillery, Scotland's most southerly Highland distillery, is situated in a wooded glen, just 30 minutes from Glasgow, at the start of the stunning West Highland Way and looking out over the Trossachs and Loch Lomond.
Glengoyne Highland Single Malt is distilled slower than any other Scotch whisky. Its high quality and smooth taste is attributed to this slow distillation, which is about one third the normal rate. SLOWLY distilling the spirit allows more contact with our copper pot stills, encouraging the formation of esters which creates Glengoyne's distinctive apple fruitiness.
The same traditional methods and basic ingredients have been used for over 175 years at Glengoyne distillery, handcrafted over the generations. Glengoyne uses only air-dried malted barley, rather than barley dried using harsh peat smoke, allowing the flavours to freely express themselves, the real taste of malt, without being overwhelmed and giving Glengoyne its fresh, subtle taste.
The final character of this unique single malt comes from the specially selected Spanish and American oak casks, seasoned with sherry in Spain. Glengoyne slowly extracts many unique flavours during the ten years or more in which it is maturing in the distillery's traditional dark airy dunnage warehouses. The milder climate of the southern Highlands also affects the maturing whisky over time, resulting in the smoother, lighter, yet complex taste that is firmly associated with Glengoyne.
Only the SLOWEST distillation process, untainted by peat smoke creates Glengoyne.
For more information on Glengoyne visit: www.glengoyne.com
For further details on stocking Glengoyne, please contact Neil Boyd , UK Commercial Director and Alan Wardrop, UK Sales Manager, Ian Macleod Distillers, 01506 852205.
The best way to appreciate the quality of Glengoyne is to drink it SLOWLY. Sit back, relax and savour the subtle flavours. Glengoyne should never be rushed. Always drink responsibly.
www.glengoyne.com
Old Speckled Hen

Sponsoring Drinks Buying Team of the Year
Greene King is a heritage brewer, crafting quality beers at the Westgate Brewery in Bury St Edmunds since 1799 and at Belhaven in Dunbar, Scotland since 1719. With a broad portfolio of well-known, much-loved beers we provide retailers with a combination of trusted and quality brands as well as exciting new products and seasonal ales to keep the consumer engaged in the category.
As the Britain's number one premium ale brewer, our exciting range includes the nation's favourite premium ale, Old Speckled Hen; Greene King IPA; Belhaven Best and Abbot Ale as well as award-winning heritage brands such as Old Bob, Abbot Reserve, Old Crafty Hen, St Edmunds and Olde Trip - there's something for everyone.
Greene King is once again sponsoring the Drinks Retailing Awards and specifically the Drinks Buying Team of the Year category, rewarding retailers for their passion and dedication to the drinks industry.Providing beer-lovers with a choice of a wide variety of quality, great-tasting ales is at the forefront of our business. We invest heavily in our brands, including TV support and are continually working with retailers to respond to customer requirements and innovate with new beers and formats.
www.oldspeckledhen.co.uk
Pedigree

Sponsoring Specialist Multiple Retailer of the Year
www.marstonsbeercompany.co.uk/our_brands/marstons/pedigree.asp
Pernod Ricard

Sponsoring Multiple Wine Retailer of the Year
Pernod Ricard UK is part of Pernod Ricard - co-leader of the global wines and spirits industry. We are a passionate, entrepreneurial and dynamic company responsible for the sales, marketing and distribution of the Group's leading premium spirits, wines and champagnes in the UK.
Our popular wine brands in the UK market include Jacob's Creek, Brancott Estate and Campo Viejo. From Champagne, we have the houses of G.H.Mumm and Perrier-Jouët. Our spirits portfolio is led by our global icons ABSOLUT and Chivas Regal, supported by our premium spirits range including Martell, Havana Club, Jameson, Beefeater, The Glenlivet and Malibu.
Premium is synonymous with everything we do at Pernod Ricard UK; from our brands to how we interact with our customers. We see great opportunities in the UK market for premium spirits, wines and champagnes. As such, we recently launched our Jacob's Creek Regional Reserves, delivering great quality with the best grape/region combination from some of Australia's finest wine producing areas, whilst our spirits portfolio sees the launch of ABSOLUT MANGO and BERRI AÇAĺ. We are therefore delighted to support the DRAs in encouraging, recognising and rewarding innovation and best practice across the off-trade sector.
As a responsible marketeer, we have a variety of initiatives in place to promote responsible drinking. We are also an active member of social responsibility organisations such as the Portman Group and a regular contributor to the Drinkaware Trust and the Campaign for Smarter Drinking.
pernod-ricard.com
Sierra Tequila

Sponsoring Convenience Store of the Year

Sierra Tequila is the No.1 Tequila in the UK Convenience Market and delighted to be sponsoring Convenience store of the Year.
We would like to take this opportunity to say "Thank-You" to all our supporters, past, present and future.
It has been a great year for us with new product development, advertising and the quality awards continuing to roll in.
Recent awards include;
Trophy Winner - Tequila - ISC Awards 2011
Trophy Winner - Total Spirits Category - Excellence in Craftsmanship - ISC Awards 2011
Trophy Winner - Tequila - IWSC Awards 2010
"Tequila Master" - Tequila - "Spirits Masters" Awards 2011
and...
Hot off the press...Gold Medal Winner - Pre-Mix Drinks Challenge 2012 - for the New Sierra Margarita
The Award winning Range includes;
Sierra Silver & Reposado Tequila in 4cl, 35cl, 50cl, 70cl, litre and 3 litre.
Sierra Anejo Tequila (or "Aged) in 70cl
Sierra Milenario 100% Agave in Silver, Reposado and Extra Anejo styles.
and new...
Sierra Margarita - Ready to Serve 70cl.
Quality is our priority. We grow our own Agaves (The basic ingredient in all Tequila), select only the finest quality and distill in our own dedicated distillery in Guadalajara, Mexico.
Over the years Sierra Tequila has grown to be the No.1 Tequila Export from the Americas.
Independently owned by Borco-Marken-Import and exclusively distributed in the UK and Ireland by The Drinks Company Ltd. - Trophy Winner - "Spirits Importer of The Year" - IWSC 2010. The Drinks Company Ltd. distributes a range of leading and Iconic Spirits and Specialities from around the world
www.thedrinksco.co.uk
Thontons Chocolate Liqueur
Sponsoring Innovation of the Year
www.globalbrands.co.uk/brands/spirits/thorntons-chocolate-liqueur




